Book coaching services for professionals: which do you need most?

by Virginia Lloyd | Jan 25, 2024 | Publishing | 0 comments

If you’re looking to develop your professional expertise and ideas for a wider audience, it’s likely that you will need to engage book coaching services.

This post attempts to make your search for a book coach more efficient by helping you prioritise the services you need, clarify the value you should expect from a book coach, and show you how to identify the most effective person for you to work with.

If you’re like any of the professionals I talk to each week, you don’t have time for detailed online research, but you want to feel confident in your shortlist of prospective book coaches.

It’s essential to recognise where you are in the process of writing a book, because that will affect the services you need. For example, if you’ve already started writing your manuscript, your coaching needs are completely different from someone who has a great idea for a book but keeps writing the first few pages and getting stuck.

What book coaching services do you need the most?

Over the course of working with hundreds of writers, I’ve found there are a few common circumstances that prompt someone to reach out for personalised book coaching. See if one of the following professional avatars resonates with you.

1: The fan of constructive feedback

Many professionals buy courses, attend webinars, and take workshops when they are exploring how to publish their book. It’s common for people who are highly educated in their respective fields to feel very conscious of their lack of knowledge of the book publishing industry—and to buy a class to address it. Add to that some self-consciousness over the fact that often they’ve not published anything outside of professional journals or peer networks, and there’s frequently anxiety over not knowing enough. Which is ironic given that it’s your expertise and knowledge that has led to your goal of writing the book in the first place.

The problem is that once the workshop is over, or the course has finished, you are still on your own when it comes to your work in progress. Tips and tricks, checklists and how-tos can be extraordinarily valuable, but each book is as individual as its author. Getting quality feedback, editorial support, and constructive suggestions is essential to bringing your work to a broader audience, whether you’re aiming for a traditional book deal or planning to self-publish.

Is this you?

The book coaching services you most need:

Structural editing
Line editing
A trusted and experienced sounding board for questions relating to your book
Commercially astute insights into the marketplace for your idea
Author platform planning and development to strengthen your audience and visibility

The outcomes you can expect:

Clarity on how to improve your writing as and where necessary
Understanding of how your work’s structure helps or hinders your communication goals
Insight into competitor titles and the market for your idea
Confidence in actions you can take to develop your author platform

The experience your book coach should be able to demonstrate:

Proof of providing editorial feedback of a structural/developmental nature to traditionally published authors of fiction or nonfiction (depending on what sort of book you’re writing)
Evidence of having edited traditionally published books
Testimonials from published authors as to the value of the coach’s feedback
Market knowledge through freely sharing insights into the current market and key challenges for differentiating your work from the competition—setting the commercial scene, as it were, before you choose to work together.

2: The ideas person

Perhaps you’ve been considering writing a book for some time, but can’t seem to get beyond a rough outline, or a series of posts on LinkedIn or Facebook. You know that you have a unique take on a contemporary issue or problem, and would love more people to know about it. Maybe you’re working towards a course or membership community and want to build your profile by publishing a book targeting your ideal audience. You might be well known in your professional niche, and perhaps have some media exposure in your city or region, but to grow beyond the academic or professional niche you need a book for a more general audience.

Problem is, how to move from your idea to a book? How to get beyond the brainstorming, list-making, and endless additional research to get your idea into shape in the form of a book proposal?

Is this you?

The book coaching services you most need:

Writing a book proposal
Understanding the elements of a book proposal and how they work together
Commercial understanding of the marketplace for your idea
Author platform analysis to strengthen your audience and visibility ahead of publication

The outcomes you can expect:

A draft (or edited and revised draft) book proposal that captures your core message and speaks to a need in the marketplace
A strong sense of the competitor environment for your project
A clear plan for additional actions necessary to finalising the proposal
A strategic understanding of why those additional actions are necessary

The experience your book coach should be able to demonstrate:

Proof in the form of published books whose structure the coach helped shape and refine (make sure these are traditionally published books if a literary agent and traditional publication is your goal)
Testimonials from professionals working in a similar field to yours on how the coach helped them
A track record of helping subject-matter experts to build an outline for their book
Experience working inside traditional publishing to provide commercial and strategic insights (if finding a literary agent and getting a book deal is your goal) to help you navigate the book publishing process.

3: The strategic thinker

You might have started to query literary agents or submit your book proposal directly to publishing houses. Or you might just be considering doing either of those things.

But whether you’re thinking about it or already in the querying trenches, your professional area of expertise is proving no match for the mysteries of the book publishing industry. Why is nobody responding? Is there something wrong with my project — and if so, what is it and why won’t they tell me? Who are these mysterious agents and do I really need one? Am I approaching the best ones for my project? And why can’t I get anyone to talk to me?! Your frustrations multiply as weeks turn into months.

Is this you?

The book coaching services you most need:

A trusted sounding board to discuss your book and provide honest insights into the industry that are difficult to find elsewhere
Constructive help in identifying comparable titles for your book
A strategic review of your efforts so far and practical suggestions as to where you might need further refining or development
Literary agent and publisher research

The outcomes you can expect:

Clarity on the agent and publisher submissions process
Strategic insights into your submissions materials (such as your query letter, book proposal, sample chapter)
A clear plan of action for querying agents and submitting your manuscript
Detailed information about the most relevant agents or smaller publishers for your work

The experience your book coach should be able to demonstrate:

A track record of working in and around traditional publishing, showing understanding of how the industry works
Experience in working with aspiring authors on submissions materials that result in landing a literary agent and a book deal
Understanding of where and how to research literary agents and book publishers, and how to interpret the results of your research
Testimonials that speak directly to the coach’s experience and attitude.

4: The self-published author

Many self-published authors rush to publication then come to regret their decision when the real challenges of marketing set in. Others experience a degree of success with one or more self-published works but after growing a sizable audience they wish to take their writing and message to a broader audience, which is still the realm of the traditionally published book.

Is this you?

The book coaching services you most need:

Constructive but intensive editorial feedback and guidance to improve your writing (if necessary) or to improve the structure and usability of your material
Strategic advice on competitor titles to differentiate your work in the marketplace
Insights into developing your author platform from a niche audience to a general readership
Literary agent and publisher research

The outcomes you can expect:

A detailed plan to get you from where you are now to where you want to be with your next book
A clear understanding of how and why to develop your author platform to maximise your appeal to traditional publishing decision makers
Details of relevant literary agents or traditional publishing companies that accept direct submissions to make your submissions process more efficient

The experience your book coach should be able to demonstrate:

Understanding of the many reasons why a professional chooses to self-publish, as well as the common limitations and constraints that self-published authors discover in the process
Evidence of assisting a self-published author to get an agent and/or traditional publishing deal
Knowledge of where and how to find and screen potential agents for your work, or prospective publishers open to direct submissions
Testimonials about the coach’s industry knowledge, practical guidance, and client outcomes achieved.

5: The accountability seeker

You know what you want to write but you’re already stretched and overwhelmed by your existing professional and personal commitments. You’re looking for accountability in the form of regular ongoing deadlines—a Zoom, or a number of pages for your coach to edit—to keep you on track each week or month.

Is this you?

The book coaching services you most need:

My view is that you don’t necessarily need a book coach for accountability alone; you could get this from any coach or mentor who can keep you on track with an agreed schedule. For example, you could ask your personal trainer (if you have one) to force you to do more burpees if you haven’t written a set number of pages by the next training session! I know that would motivate me.
However, if you’re looking for editorial feedback as you proceed, then your coach should have experience with editing the sort of work you’re writing.

The outcomes you can expect:

If you stick to your agreed accountability schedule then you will see results in the form of words on the page.
You will be much closer to your goal of a draft document, whether it’s a book proposal or a fiction manuscript.

The experience your book coach should be able to demonstrate:

A solid track record of desired outcomes for previous coaching clients
Relevant editing experience for your type of book
Testimonials that provide a sense that the coach focuses on goals, milestones, and accountability.

Finding the best book coach for you

As a recovering academic, I’m always pro-research. But if you’ve already identified a few prospective book coaches, it’s time to decide exactly where you’re at in the process of writing your book, and filtering your search result to find a couple that seem like a good fit.

After that it’s time to talk to each prospect to see whether you feel comfortable discussing your project. Schedule a free consultation or discovery call—and if they don’t offer one, that’s a huge red flag right there.

During the call, do they demonstrate insight and understanding into the type of book you want to write, and the main challenge you’re facing? Do they provide value during the call, regardless of not knowing whether or not you will hire them?

After the discovery calls, it’s a matter of budget and availability.

By making a choice you’re committing to making real progress with your book project—which is sometimes the biggest challenge of them all.

My book coaching services — just saying

As you conduct your book coach research, take a look at my services, mini case studies, client testimonials and Google reviews.

If you’re interested in discussing your project with me, I’d love to hear from you. You can send me an email or schedule a no-obligation chat here.

As a former literary agent and a twice-published author, I know first-hand the profound satisfaction of a traditionally published book. So whatever you do next and whoever you choose to work with, I wish you every success along the long and winding path to publication!

Check out what my clients are saying…

Savy Guthrie

			Querying is a daunting process and finding the right editor to work with is critical. I had a wonderful experience utilizing the Agent Strategy Session with Virginia. The review was done quickly, she communicated well during the process, and her level of professionalism on the conference call was impressive. She definitely knows what agents are looking for and her input was extremely helpful. For my previous manuscript, I utilized similar services from other editors  and they were disappointing. Definitely stop your search here.		 - 1/16/2024 				
Sarah Gale

			I worked with Virginia Lloyd in an Author Strategy package and I felt in good hands from the initial conversation. She was masterful in her editing and strategic in her approach. She took the time to understand the content and was delightful to work with. Real and honest in her feedback ... I would highly recommend her to others.		 - 11/26/2023 				
Angie Zmarzly

			My author strategy session with Virginia was extremely worthwhile and spared me a lot of wasted time and stress. Previously I’d read in multiple online sources about how to write an effective query letter and synopsis, but not until I spoke with Virginia and read over her written feedback did it click for me. (I cringe at the thought of what I might’ve sent to agents before speaking with her.)  Virginia even identified a glaring issue with my chosen subtitle that I suspect could’ve caused my manuscript to be instantly rejected. You sometimes hear titles/subtitles don’t matter because they can be changed out later, but in my case it certainly did matter — I’m grateful Virginia helped me see that as well. In short, I highly recommend her services.		 - 11/13/2023 				
Franceska J

			Virginia brought unusual insight and highly developed assessment skills to guide me on how to develop scenes and key moments in a manuscript. Being an author herself and coming from the university of life, Virginia brings an extra dimension and expertise to her work. I received clear guidelines on how to improve my manuscript. Her approach is clear cut, astute and detailed. She gives honest feedback and encouragement, as well as being respectful and sensitive. I highly recommend working with Virginia on your writing and publishing journey --Franceska Jordan AM, author UNDER THE BOAB TREE (2022)		 - 10/19/2023 				
Michael Richards

			Virginia Lloyd is the real deal. I found her advice clear, incisive and generous. It was obviously informed by deep understanding both of the writing journey, of its personal costs and rewards, and of the pragmatic realities of the publishing industry. I strongly recommend her services.		 - 9/27/2023 				
Clare Carter

			I booked an Author Strategy Session with Virginia after realising that I was getting nowhere by myself. As well as helping to refine my synopsis, she has given me valuable advice towards securing an agent or publisher. It was a hugely beneficial service and restored my confidence.		 - 8/04/2023 				
Jim English

			Virginia is a masterful editor. She had so many helpful comments about the first 30 pages of my manuscript. She was particularly helpful about how to launch the plot and engage the reader. I would definitely seek her services again.		 - 4/22/2023 				
Ingrid J. Adams

			As my debut novel, descended, is finally launching this month, I look back on my journey to becoming a published author, and I know I wouldn't be here today without Virginia's help. Her mentorship was invaluable to me. She was honest from day one, and told me what I needed to hear (definitely not what I wanted to hear!). Her wealth of knowledge is vast, and my book definitely wouldn't be what it is without her input.		 - 4/08/2023 				
David Seal

			Writers need to subdue their egos in the name of craft.  Virginia LLoyd knows the craft.  Listen to her.  She knows how to connect you with the hearts of readers.  It may also connect you with your own.		 - 4/01/2023 				
Melissa Goode

			Virginia has been exceptionally helpful in my search for a literary agent. She has helped identify a strategy for me and has given me insights into the market. She is on top of what is happening in the publishing world, her knowledge is current and exact.  I think the fact that she has been on both sides, an author and an agent, means she has a deep understanding of the market and the pressures that come to bear on all players. For writers, this is highly valuable. Virginia is a fabulous resource, she is very approachable and empathic, but also won't waste your time.  I highly recommend Virginia's guidance for those on this journey. Her direct, tailored advice is precisely what is needed for writers who are having to develop a completely different skill set to try and sell their work.		 - 3/01/2023 				
Martin Settle

			I had never used a literary service before I dealt with Loyd Literary Services but now that I've experienced Loyd's I shall make this a part of my publication process. What this service did for me is to save me Time, Time, Time. For me, time is not money it's creative work. When it comes time for the onerous task of researching agents and agencies for my memoir, Loyd's sent me this wonderful spreadsheet with a researched list of who best I could sent my work to.  Virginia Wade, who runs this operation, is both friendly and profession, and she saw me through many of the tasks needed to send out queries. Further, she offers packages of services to meet your specific needs, packages that are reasonably priced. Finally, you won't be waiting around a long time for her and her staff to deliver your requests. The company is efficient and thorough in getting back material to you.  I was just going to give them a try, but now that I've seen what they can do, I'm aboard with using them.		 - 1/06/2023 				
Bibinaz Pirayesh

			Virginia is a rare find. In my experience with writing coaches/editors, you usually need to find one person to help with the literary skills to help with writing and another to help with promoting the book. Virginia is the unique coach who can do both. I was also looking for someone who could really work with me in a tailored way, and help me develop my book proposal. She was thoughtful about coming up with a plan from the start and really went beyond what I expected because not only did she help me shape a solid proposal, she also helped me develop the actual book in the process. She’s clear, direct, and transparent and she actually knows what agents are looking for (she used to be one). If you’re looking for support in writing your book proposal or developing your book, don’t hesitate. Call her. You won’t be disappointed.		 - 12/06/2022 				
Katherine MK Mitchell

			Virginia Lloyd put on her agent hat and worked with me through the eyes of an agent. It was exactly what I needed. I recognized her clear thinking as both my Query Letter and Synopsis took a new form, and made new sense.  In addition to her practical guidance, she was quick, pleasant and reliable.  I highly recommend her for her editorial thinking and also for pointing you to the right direction as she did me.  All her questions and answers have professional value. KMK		 - 5/17/2022 				
Ubud Yoga House

			This is a recommendation for Virginia Lloyd. I contacted Virginia to help me navigate the process of getting my novel published. It is the best decision I could have made.  Virginia is not only extremely professional but her prices are reasonable and she did an outstanding job. First Virginia edited my query letter and synopsis incorporating my feedback as part of the editing process. She then did thorough research to target 30 agents that represent books comparable to mine. She presented these agents to me on the most amazing, detailed and professional spreadsheet I have ever seen. The spreadsheet was  accompanied by a video she made explaining the layout and  how to use the information. It was extraordinary.  I highly recommend Virginia and encourage anyone who is serious about getting their book published to use her services. She is at the top of her game. This is New York City at its best. So if you want the best, Virginia is your person.		 - 4/17/2022 				
alice cook

			Virginia has the answers to everything.  As a new writer trying to connect with agents, Virginia was able to help me find greater traction in getting my work on the desks of agents for their consideration.  In meeting with Virginia, not only was I able to ask her questions, but she too asked me the questions I needed to find the answers to in order to produce a manuscript that was better conceived and contextualised.  Virginia is wonderful company online; I enjoyed all our meetings. Her feedback was deeply considered and has helped me to better understand myself as a writer and too, the world of publishing.		 - 4/17/2022 				
grant p cunningham

			Virginia Lloyd is simply wonderful!  She led me through the maze of what agents and publishers need from an author as opposed to what I believed they would like.  Intelligent and well informed advice is not always easy to hear but is the basis for all successful proposals.  I can recommend Virginia without hesitation to all who wish to see their projects proceed.  She provides an excellent service which will serve you well.		 - 3/17/2022 				
Richard Cibrano

			Working with Virginia was rewarding beyond my expectations.  She not only helped me through the challenging task of creating an effective synopsis, but offered valuable insight into what a literary agent will look for when deciding whether to take on a novel.  She helped me to become a better writer, and I highly recommend her services to anyone endeavoring in this challenging field.		 - 12/17/2021 				
Alison Sweeney

			Virginia knows the book publishing industry better than most. Her suggestions and guidance are spot on. Whatever happens to my beloved manuscript, Virginia's help with the Query Letter and Synopsis means I gave it my best shot.		 - 12/17/2021 				
Sharon Connolly

			Virginia’s editorial input, advice about submission materials and strategies for approaching publishers were wise, and ultimately effective. Thanks to Virginia, I have a publishing deal!		 - 11/17/2021 				
Nick Bennett

			Working with Virginia, not only made me a better writer but was the reason I was able to get my first book deal. I couldn't recommend working with Virginia and her team enough, whether you're looking to get an agent or pitch publishers!		 - 11/17/2021 				
madi rose

			The best! I have been using Virginia’s editing packages for well over a year and she has been an incredible help, especially for someone new to the industry. She helped me clean up my manuscript for submissions, which helped me grow as a writer. She is not only someone I trust with my work, but I feel like I now have someone in the industry I can turn to for advice. I highly recommend her services.		 - 11/17/2021 				
Scott WIlliams

			Virginia's help in getting my query materials up-to-scratch has been invaluable. She guided in ways to improve, and challenged me when necessary. A more coherent, attractive chapter outline, first chapter, and query letter has been the result! I thoroughly recommend Virginia's services.		 - 11/17/2021 				
Romi Grossberg

			I highly recommend working with Virginia. She not only worked with me on my manuscript but helped me prepare my submissions materials for agents and publishers, something I knew very little about. Virginia has great knowledge, experience and oodles of patience. Even through time zones she responds quickly, is always honest, positive and encouraging. The submissions process is very overwhelming with each agent/publisher asking for different documents at different word lengths, in different formats and it seems there is a secret code in their clubs. Not to worry, Virginia knows the code. Her help in editing and advising on my synopsis, bio, query letter and chapter outline has been incredible and SO needed. Her patience with me (and all the back and forth emailing) has been such a blessing. I will forever be grateful and can't wait to publicly thank her when my book hits the big stage 😉		 - 11/17/2021 				
Peter Mills

			For me as an unpublished novel author, it was great to have Virginia's professional support at my side.  Her patient work on my letter, synopsis and book sample has given me the confidence I need to start the agent submission process.  I look forward to working further with Virginia as a professional advisor on this – and, hopefully, other projects in the future.		 - 11/17/2021 				
Karen Casey

			Virginia's experience and knowledge of the publishing industry has been invaluable. Her editorial feedback set me on the right path with my manuscript and synopsis, giving me insight that can be applied to all my other work as well. She is both sensitive and ruthless (in the most helpful way), applying each exactly where it's needed. Highly recommend.		 - 11/17/2021 				
madi rose slade

			The best! I have been using Virginia’s editing packages for well over a year and she has been an incredible help, especially for someone new to the industry. She helped me clean up my manuscript for submissions, which helped me grow as a writer. She is not only someone I trust with my work, but I feel like I now have someone in the industry I can turn to for advice. I highly recommend her services.		 - 10/04/2021 				
Chladil Mail

			Virginia Lloyd is a highly skilled and intuitive editor. Her assistance has been invaluable. Kate Chladil		 - 11/17/2020 				
Ryan W

			Amazing! I used the Agent Query Package from Lloyd Literary Services that helped tidy up my submissions & get them ready for an agent.  Virginia is amazingly insightful & has tons of experience in the industry. Her advice was hugely helpful.  Definitely recommended for all hopeful authors!		 - 11/17/2020