For a refreshingly self-deprecating take on celebrity fundraising, take a look at this video Ricky Gervais has written and produced. It runs for about six minutes so I’d recommend a lunchtime viewing.

He’s made the video to help raise funds for The Red Cross, thereby inevitably condemning himself to be part of the same problem he pokes fun at. I’d recommend a dose of his humor to some of the holier-than-thou celebrities flying to African countries at the drop of a designer hat.